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April 4, 2007- New York, NY- Che’ Johnson, CEO of Gottaboogie Management & Consulting Inc., a full service urban marketing consulting firm that boasts The Source, Ozone, Don Diva, Down, Rime, and Black Men’s amongst its current roster of clients, is set to celebrate his 37th birthday by announcing the official launch of Abandoned Nation Entertainment in conjunction with company CEO, Brian “Saigon” Carenard. Johnson will serve as the Abandoned Nation’s Chief Operating Officer.

The duo has been planning its assault on the entertainment industry for some time, as they have been working together informally since 2000 when Saigon first appeared in The Source, where Johnson worked. Johnson says, “I was bored with the Hip-hop that was being put out when I met Saigon. The music that we intend to release and the content we will deliver will cover all mediums- it will be fresh, energetic, and real---but will be filled with social commentary. We hope to inspire change in urban youth and the communities that they call home. Saigon and the other artists on Abandoned Nation have ignited the flame I have for Hip-hop all over again. I can’t think of a better way to celebrate my birthday than to have my favorite rappers performing my favorite songs.”

Brian “Saigon” Carenard has garnered a tremendous amount of buzz over the last few years. He was touted as “The Artist to Watch” by XXL, Rolling Stone, and The Source, but his biggest splash comes from his re-occurring role for the past two seasons on the HBO hit series Entourage. This visibility has expanded his legendary street level fan base to mainstream America and made the anticipation of his Just Blaze produced debut album The Greatest Story Never Told exceed the boiling point.

Saigon says, “It looks like my album will finally be released this Summer on Atlantic Records. Ultimately, I take responsibility for its delay because I am a perfectionist. I believe this album will change the game, which is also my intent for Abandoned Nation Entertainment. Now is the perfect time to launch the entertainment company since I will be able to spread the message of the Abandoned Nation Movement in each market I visit in preparation for release of my album”

Abandoned Nation Entertainment is a full service production house that delivers music, content for film, television, and books. Abandoned Nation currently has two other artists: Rough and Atrocity --- both are set to release debut albums in late 2007. The company also plans to self publish its initial book, Abandoned Nation: Honor Amongst Thieves, later this year.

Change Is Inevitable and It Comes In The Form of Abandoned Nation!